Georgina Keeley x TH&TH
If you saw our Insta story that gave a little glimpse of how this collaboration came about and want to know more then listen in. It’s a tale of friendship, chance meetings, love at first sight and a dress disaster.
When TH&TH first started out around 3 years ago, we would pack a little suitcase and travel around London visiting lovely brides in their homes to show off our collection. We travelled everywhere dragging the ever growing suitcase up stairways and onto the underground, all in the hope that someone might want to buy our dresses for their big day. Brides-to-be would somehow find us on Instagram, thinking only our long suffering friends and family were the ones clicking like. But slowly and surely, actual brides were making appointments with us to see the suitcase!
After about 9 months of the suitcase we had the excellent idea of holding a trunk show in a hotel room, so that brides could come and visit us. We posted a picture on instagram, inviting brides and their best girls to come and see us, expecting a few people to respond, we filled 3 days of appointments in no time at all. We actually couldn’t believe it.
On the second day of the trunk show we had the loveliest bridal party visit us. The room was filled with people, it was our biggest group yet. The mother of the bride was helping dress the girls in our different styles and everyone was so vocal about what they loved or needed changing. We instantly fell in love with these girls and when beautiful bride Sally said she wanted to buy our dresses we had secret heart explosions. Little did we know, one of Sally’s bridesmaids was Georgina Keeley, who at the time of this first meeting was busy working on her namesake brand of bridal robes.
A few months went by and we were squirrelling away on Sally’s dresses with our production house, super excited to receive them and get them over to Sally ready for her big day. The day arrived when the dresses were finally finished, hooray we thought! BUT! Oh NO! Somehow the dresses had all come back to us in a size 18, the wedding was a matter of weeks away. We definitely didn’t have time to remake. What the hell were we going to do?
We called Sally and explained the situation and raced around the country finding a team of super hero alterations experts (all of these champions are listed here). They all got to work on each and everyone of the dresses and the end result were dresses that fitted like couture. Like with all new businesses you will always encounter problems and this was a massive learning curve for sure, luckily nothing like this has EVER happened again!!!
The wedding day came around and we were like super sleuths on instagram. Looking for the wedding hashtag, looking for the location tag ins to catch a glimpse of Sally and her girls. Below you’ll see some of the first pictures that we saw and we cannot tell you how much joy we felt. It was actual euphoria. When we were not so subtly stalking Sally’s wedding we noticed the girls had all worn these absolutely STUNNING robes to get ready in. Wow! We had never seen such a chic bridal party and had to know where these were from. This is when we first became aware of Georgina and her beautiful brand. Sally’s wedding was also one of her firsts and since that day we have been huge fans and Georgina Keeley robes have always held a special place in our hearts.
When we were putting together ‘The Best List’, our handpicked and recommended supplier edit, naturally Georgina Keeley robes were up there in our favourites. When we messaged her with the news of the addition we started chatting about Sally’s wedding. Georgina dropped the bombshell that she had fallen head over heels for the most wonderful man that she had met on that day wearing our dress. She credits the Alara cap for this match but this is just flattery i’m sure. But this is so special to us and makes this story so dreamlike it feels like this partnership is written in the stars.
We had always wanted to offer robes and Georgina really loved our silver mist colour and wanted to add a chic grey into her collection and that was it, The Limited Edition Silver Mist Robe was born. We worked hard over the coming months to get the colour perfected, lots of wonderful meetings together to ensure everything was working well and now we are finally at the launch of this so loved collaboration.
Georgina’s robes are made from a buttery soft crepe and finished with a beautiful silk sash, the perfect addition to your wedding day morning. And what’s even more special is you can personalise each robe with words that will mark that moment in time, a beautiful keepsake to cherish forever. The perfect gift for your bridal party, mother of the bride, mother of the groom, and guys if you’re reading this, it’s THE perfect gift for your bride to open on the morning of your big day. You’re welcome!
We hope you love the new collection and enjoy shopping all things Georgina Keeley x TH&TH
All our Love, Louie, Kitty, Ping & Georgina xxxx